WHAT IS VIDEO MARKETING? And why it's important.

If content is king, the king of content is VIDEO.

Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.
​- Hubspot

Video marketing is a strategic marketing approach that involves creating and sharing video content to attract, convert, and/or retain a defined audience of viewers.